{"id":4172816,"date":"2021-05-26T10:18:04","date_gmt":"2021-05-26T15:18:04","guid":{"rendered":"https:\/\/www.varsity.com\/?page_id=4172816"},"modified":"2025-07-29T10:35:00","modified_gmt":"2025-07-29T15:35:00","slug":"meet-the-vlt","status":"publish","type":"page","link":"https:\/\/www.varsity.com\/about\/meet-the-vlt\/","title":{"rendered":"Meet the Varsity Spirit Leadership Team"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]<div class='overlay-hero-small wpb_row vc_row-fluid  vc_row-o-equal-height vc_row-o-content-middle vc_row-flex  vc_row-no-padding b-lazy blue-fill ' id='' data-src='https:\/\/www.varsity.com\/wp-content\/uploads\/2021\/05\/VLT-Small-Hero-Image-1440x275.jpg' ><div class='wpb_column vc_column_container vc_col-sm-12 vc_col-md-8 vc_col-has-fill'><div class='vc_column-inner'><div class='wpb_wrapper'><div class='wpb_text_column wpb_content_element '><div class='wpb_wrapper-title'><h1>Meet the Varsity Spirit Leadership Team<\/h1><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id='' class='wrap-tiles tiles-container four-tiles-row '><div class='tile tile-content ' id=''><div class='tile-profile'><div class='profile-thumb'><img width=\"330\" height=\"330\" class=\"attachment-330-330-center-top size-330-330-center-top b-lazy\" alt=\"Bill Seely - Varsity Spirit Leadership\" srcset=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-330x330.jpg 330w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-300x300.jpg 300w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-150x150.jpg 150w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-230x230.jpg 230w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-90x90.jpg 90w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-100x100.jpg 100w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-60x60.jpg 60w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-50x50.jpg 50w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1.jpg 400w\" sizes=\"(max-width: 330px) 100vw, 330px\" data-src=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BillySeely-Headshot-VS-Sq-030525-1-330x330.jpg\" \/><\/div><div class='profile-info'><p class='name'>Bill Seely<\/p><p class='position'>President, Varsity Spirit<\/p><\/div><div class='profile-close-icon'><i class='fa fa-plus' aria-hidden='true'><\/i><\/div><\/div><div class='tile-info'><div class='close-icon'><img src='https:\/\/www.varsity.com\/wp-content\/themes\/Varsity-Theme\/assets\/icons\/icon-close-white.png' \/><\/div><h4 class='name'>Bill Seely<\/h4><p class='position'>President, Varsity Spirit<\/p><div class='bio'><p>Bill started as a UCA Instructor in 1989 before becoming full-time in 1991. He was a cheerleader at George Mason University, where he graduated with a degree in Sports Management. Bill was on the founding board for the USASF, helped to create USA Cheer, the US National Teams and STUNT the Sport. Currently, as President of Varsity Spirit, he leads the team in delivering world-class experiences for young people everywhere. Bill and his wife, Heather, have four children, Mickenzie, McKenna, Hopper and Dequan, and a granddaughter, Naomi Kate, along with three pups.<\/p>\n<\/div><\/div><\/div><div class='tile tile-content ' id=''><div class='tile-profile'><div class='profile-thumb'><img width=\"330\" height=\"330\" class=\"attachment-330-330-center-top size-330-330-center-top b-lazy\" alt=\"Brett Gora - Varsity Spirit Leadership\" srcset=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-330x330.jpg 330w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-300x300.jpg 300w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-150x150.jpg 150w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-230x230.jpg 230w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-90x90.jpg 90w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-100x100.jpg 100w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-60x60.jpg 60w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-50x50.jpg 50w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525.jpg 400w\" sizes=\"(max-width: 330px) 100vw, 330px\" data-src=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/BrettGora-Headshot-VS-Sq-030525-330x330.jpg\" \/><\/div><div class='profile-info'><p class='name'>Brett Gora<\/p><p class='position'>Chief Financial Officer, Varsity Spirit<\/p><\/div><div class='profile-close-icon'><i class='fa fa-plus' aria-hidden='true'><\/i><\/div><\/div><div class='tile-info'><div class='close-icon'><img src='https:\/\/www.varsity.com\/wp-content\/themes\/Varsity-Theme\/assets\/icons\/icon-close-white.png' \/><\/div><h4 class='name'>Brett Gora<\/h4><p class='position'>Chief Financial Officer, Varsity Spirit<\/p><div class='bio'><p>Brett joined the Varsity Spirit family in 2021 and is responsible for continuously improving the tools and processes available to our employees in order to best support our customers. As a Villanova University alum, he stays involved as an Advisory Council Member of the Moran Center for Global Leadership, and he\u2019s also a founding Board Member of the nonprofit Share the Herd. Brett and his wife, Meghan, have one son, James.<\/p>\n<\/div><\/div><\/div><div class='tile tile-content ' id=''><div class='tile-profile'><div class='profile-thumb'><img width=\"330\" height=\"330\" class=\"attachment-330-330-center-top size-330-330-center-top b-lazy\" alt=\"Rick Brown - Varsity Spirit Leadership\" srcset=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-330x330.jpg 330w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-300x300.jpg 300w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-150x150.jpg 150w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-230x230.jpg 230w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-90x90.jpg 90w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-100x100.jpg 100w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-60x60.jpg 60w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-50x50.jpg 50w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525.jpg 400w\" sizes=\"(max-width: 330px) 100vw, 330px\" data-src=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/RickBrown-Headshot-VS-Sq-030525-330x330.jpg\" \/><\/div><div class='profile-info'><p class='name'>Rick Brown<\/p><p class='position'>Chief Information Officer, Varsity Spirit<\/p><\/div><div class='profile-close-icon'><i class='fa fa-plus' aria-hidden='true'><\/i><\/div><\/div><div class='tile-info'><div class='close-icon'><img src='https:\/\/www.varsity.com\/wp-content\/themes\/Varsity-Theme\/assets\/icons\/icon-close-white.png' \/><\/div><h4 class='name'>Rick Brown<\/h4><p class='position'>Chief Information Officer, Varsity Spirit<\/p><div class='bio'><p>Rick has been a member of the Varsity Spirit team since 2017. As Chief Information Officer, Rick leads the information technology function that covers all aspects of Varsity Spirit IT. He is happily married with three children, two dogs and a cat. He enjoys outdoor sports and activities.<\/p>\n<\/div><\/div><\/div><div class='tile tile-content ' id=''><div class='tile-profile'><div class='profile-thumb'><img width=\"330\" height=\"330\" class=\"attachment-330-330-center-top size-330-330-center-top b-lazy\" alt=\"John Sadlow - Varsity Spirit Leadership\" srcset=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-330x330.jpg 330w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-300x300.jpg 300w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-150x150.jpg 150w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-230x230.jpg 230w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-90x90.jpg 90w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-100x100.jpg 100w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-60x60.jpg 60w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-50x50.jpg 50w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525.jpg 400w\" sizes=\"(max-width: 330px) 100vw, 330px\" data-src=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/JohnSadlow-Headshot-VS-Sq-030525-330x330.jpg\" \/><\/div><div class='profile-info'><p class='name'>John Sadlow<\/p><p class='position'>EVP, Revenue, Varsity Spirit<\/p><\/div><div class='profile-close-icon'><i class='fa fa-plus' aria-hidden='true'><\/i><\/div><\/div><div class='tile-info'><div class='close-icon'><img src='https:\/\/www.varsity.com\/wp-content\/themes\/Varsity-Theme\/assets\/icons\/icon-close-white.png' \/><\/div><h4 class='name'>John Sadlow<\/h4><p class='position'>EVP, Revenue, Varsity Spirit<\/p><div class='bio'><p>John joined the Varsity Spirit team in 2016 as Director of Strategy. Since then, he has taken on the role of Executive Vice President and General Manager of School Business, ensuring that Varsity Spirit provides incredible products and experiences to cheer, dance and band customers across apparel, camps and competitions. John enjoys spending his free time with his wife, Emily, and their three children, Andrew, Ellie and Caroline.<\/p>\n<\/div><\/div><\/div><div class='tile tile-content ' id=''><div class='tile-profile'><div class='profile-thumb'><img width=\"330\" height=\"330\" class=\"attachment-330-330-center-top size-330-330-center-top b-lazy\" alt=\"Newby\" srcset=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-330x330.jpg 330w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-300x300.jpg 300w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-150x150.jpg 150w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-230x230.jpg 230w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-90x90.jpg 90w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-100x100.jpg 100w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-60x60.jpg 60w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-50x50.jpg 50w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1.jpg 341w\" sizes=\"(max-width: 330px) 100vw, 330px\" data-src=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/06\/IMG_2645-1-1-330x330.jpg\" \/><\/div><div class='profile-info'><p class='name'>John Newby<\/p><p class='position'>EVP \/ GM, Event and Camp Operations, Varsity Spirit<\/p><\/div><div class='profile-close-icon'><i class='fa fa-plus' aria-hidden='true'><\/i><\/div><\/div><div class='tile-info'><div class='close-icon'><img src='https:\/\/www.varsity.com\/wp-content\/themes\/Varsity-Theme\/assets\/icons\/icon-close-white.png' \/><\/div><h4 class='name'>John Newby<\/h4><p class='position'>EVP \/ GM, Event and Camp Operations, Varsity Spirit<\/p><div class='bio'><p>John started out as a Varsity Spirit Fashion Rep in 1999. Since then, he has taken on numerous roles, currently serving as the EVP\/GM of Varsity All Star. In this role John oversees the all star division, including events and fashion. John and his wife, Mary, reside in Germantown, TN and have five daughters, five grandchildren and a sweet Aussiedoodle named Wavie.<\/p>\n<\/div><\/div><\/div><div class='tile tile-content ' id=''><div class='tile-profile'><div class='profile-thumb'><img width=\"330\" height=\"330\" class=\"attachment-330-330-center-top size-330-330-center-top b-lazy\" alt=\"Nicole Lauchaire - Varsity Spirit Leadership\" srcset=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-330x330.jpg 330w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-300x300.jpg 300w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-150x150.jpg 150w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-230x230.jpg 230w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-90x90.jpg 90w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-100x100.jpg 100w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-60x60.jpg 60w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-50x50.jpg 50w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525.jpg 400w\" sizes=\"(max-width: 330px) 100vw, 330px\" data-src=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NicoleLauchaire-Headshot-VS-Sq-030525-330x330.jpg\" \/><\/div><div class='profile-info'><p class='name'>Nicole Lauchaire<\/p><p class='position'>EVP, Marketing, Communications &amp; Media, Varsity Spirit<\/p><\/div><div class='profile-close-icon'><i class='fa fa-plus' aria-hidden='true'><\/i><\/div><\/div><div class='tile-info'><div class='close-icon'><img src='https:\/\/www.varsity.com\/wp-content\/themes\/Varsity-Theme\/assets\/icons\/icon-close-white.png' \/><\/div><h4 class='name'>Nicole Lauchaire<\/h4><p class='position'>EVP, Marketing, Communications &amp; Media, Varsity Spirit<\/p><div class='bio'><p>Nicole was a cheerleader at Florida State University and served as a UCA Instructor beginning in 1996. As Varsity Brands\u2019 Senior Vice President of Corporate Communications, she is responsible for the strategy and implementation of communications across the company, as well as reinforcing the organization\u2019s key messages and mission. Nicole also leads Digital, Media &amp; Marketing for Varsity Spirit, and since 2010 has co-hosted the Varsity Spirit cheerleading championships on ESPN and CBS Sports Networks.<\/p>\n<\/div><\/div><\/div><div class='tile tile-content ' id=''><div class='tile-profile'><div class='profile-thumb'><img width=\"330\" height=\"330\" class=\"attachment-330-330-center-top size-330-330-center-top b-lazy\" alt=\"Nikki Shaikh - Varsity Spirit Leadership\" srcset=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-330x330.jpg 330w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-300x300.jpg 300w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-150x150.jpg 150w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-230x230.jpg 230w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-90x90.jpg 90w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-100x100.jpg 100w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-60x60.jpg 60w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-50x50.jpg 50w, https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2.jpg 400w\" sizes=\"(max-width: 330px) 100vw, 330px\" data-src=\"https:\/\/www.varsity.com\/wp-content\/uploads\/2025\/03\/NikkiShaikh-Headshot-VS-Sq-030525-2-330x330.jpg\" \/><\/div><div class='profile-info'><p class='name'>Nikki Shaikh<\/p><p class='position'>SVP, Human Resources<\/p><\/div><div class='profile-close-icon'><i class='fa fa-plus' aria-hidden='true'><\/i><\/div><\/div><div class='tile-info'><div class='close-icon'><img src='https:\/\/www.varsity.com\/wp-content\/themes\/Varsity-Theme\/assets\/icons\/icon-close-white.png' \/><\/div><h4 class='name'>Nikki Shaikh<\/h4><p class='position'>SVP, Human Resources<\/p><div class='bio'><p>Coming all the way from England, UK, Nikki started with Varsity Brands in 2018 before transitioning to Varsity Spirit as Senior Vice President of Human Resources. Nikki now lives in Dallas, TX with her three daughters, Sofia, Chloe and Ella, and their Corgi pup, Chester. Though she wasn\u2019t a cheerleader herself, Nikki can often be seen at all star events cheering for her daughter, Chloe.<\/p>\n<\/div><\/div><\/div>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Meet the members of the Varsity Spirit Leadership Team who are dedicated to creating memorable experiences for young people.<\/p>\n","protected":false},"author":269,"featured_media":0,"parent":396,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-4172816","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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